Refresh the evidence
Follow report imports and keyword processing as your ASA refresh runs.
BUILT FOR APPLE ADS. CONNECTED TO YOUR APP.
Apple Search Ads management.
Every next move, in view.
Scale keyword bids. Put cohort value behind your targets.
Turn discovery into the right keywords, ad groups, and product pages.
Reviewable bid changesMax Conversion by marketAppsFlyer cohort value
kroosr/ Apple AdsINTERACTIVE DEMO
o.
OrbitHabit tracking · fictional app
Ad spend$12,000.0030-day sample period
Installs6,000Apple Ads attributed
Cost per install$2.00Below target in each market
Cohort value / user$3.256,000 AppsFlyer cohort users
More installs. A healthier acquisition cost.Illustrative 30-day trend · all markets
Sep 01Sep 15Sep 30
● Installs trend┄ Daily CPI · $2.80 → $1.60
| Campaign / ad group | Market | Spend | Installs | CPI / target | Value / user | Push: current → draft |
|---|---|---|---|---|---|---|
| Orbit US · Search resultsHabit Tracking Exact | US | $5,000.00 | 2,500 | $2.00Target $2.50 | $3.50 | 1.80× → 2.10× |
| Orbit GB · Search resultsRoutine Planning Exact | GB | $4,000.00 | 2,000 | $2.00Target $2.50 | $3.20 | 1.50× → 1.70× |
| Orbit DE · Search resultsMindful Habits Exact | DE | $3,000.00 | 1,500 | $2.00Target $2.50 | $2.90 | 1.20× → 1.40× |
Overview pushes and keyword bid changes remain separate, so you can review each decision.
ASA refresh progress
Campaign reports importedKeyword evidence refreshedAuction history savedRecommendations ready
Demo refresh complete. All four steps finished.
All app names, campaign metrics, trends, and statuses are fictional. This demo does not connect to Apple Ads or change campaigns.
A closer look at your daily workspace. Switch views, filter markets, and preview fictional bid changes.
YOUR ACQUISITION WORKFLOW, CONNECTEDApple Ads
App Store Connect
App Store ConnectLESS REPORTING FRICTION. MORE CONTROL.
From campaign evidence
to a decision you can explain.
Review the economics
Compare current bids, cohort value, auction history, and market targets.
Take the next action
Review bid changes, route approved discoveries, and match CPPs to intent.
BID MANAGEMENT AT SCALE
See the recommendation.
Keep the final say.
Review keyword bids across markets with current bids, actual CPT, and a clear draft change in the same table.
- Select recommendations in bulk
- Keep individual keyword overrides
- Choose manual reviews or scheduled updates
● ● ●BID REVIEW · SAMPLE DATA
Keyword bid reviewCompare current bids with recommendations.
| Select | Keyword / market | Actual CPT | Current bid | Recommended | Reason |
|---|---|---|---|---|---|
| habit trackerUS · Exact match | $1.60 | $1.80 | $2.10 | Keyword CPI below target; room to expand | |
| routine plannerGB · Exact match | $1.40 | $1.50 | $1.30 | Keyword CPI above target; improve efficiency | |
| mindful habits appDE · Exact match | $1.00 | $1.20 | $1.40 | Healthy cohort value; measured increase |
PERFORMANCE WITH CONTEXT
A history behind the bid.
A user behind the install.
Historical auction evidence
Keep saved periods, actual CPT, and paid-share observations close to your bid decisions.
More installs. A healthier acquisition cost.Illustrative 30-day trend · all markets
Sep 01Sep 15Sep 30
● Installs trend┄ Daily CPI · $2.80 → $1.60
| Saved period | Keyword | Bid | Actual CPT | Paid share | Observation |
|---|---|---|---|---|---|
| Sep 01–07 | habit tracker · US | $1.45 | $1.08 | 74% | Baseline captured |
| Sep 08–14 | habit tracker · US | $1.52 | $1.06 | 70% | Recommendation reviewed |
| Sep 15–21 | habit tracker · US | $1.48 | $1.02 | 69% | Auction history retained |
Historical example shown for the US keyword; saved observations explain the auction context behind recommendations.
AppsFlyer cohort economics
Review value per user and market targets, with thresholds and fallback economics for thinner cohorts.
AppsFlyer cohort valueValue per user by cohort age · fictional USD values
Sample coverage| Market / users | Day 0 | Day 7 | Day 14 | Day 30 | Target CPI |
|---|---|---|---|---|---|
| US2,500 cohort users | $0.63 | $1.58 | $2.45 | $3.50 | $2.50 |
| GB2,000 cohort users | $0.58 | $1.44 | $2.24 | $3.20 | $2.50 |
| DE1,500 cohort users | $0.52 | $1.31 | $2.03 | $2.90 | $2.50 |
Use cohort thresholds and fallback economics where coverage is still building.
MAX CONVERSION + KEYWORD ROUTING
Discover demand.
Give it a destination.
Manage discovery campaigns and target CPAs by geography. Turn useful search terms into approved keywords in the right intent and market.
- Create, update, or reuse discovery campaigns
- Review market-level CPA targets
- Route approved terms and coordinate negatives
● ● ●MAX CONVERSION · SAMPLE DATA
Max Conversion · market targetsReview cohort value, actual CPI, and target CPA together.
Demo · within target| Market | Actual CPI | Target CPA | Value / user | Campaign |
|---|---|---|---|---|
| US | $2.00 | $2.50 | $3.50 | Active · sample |
| GB | $2.00 | $2.50 | $3.20 | Active · sample |
| DE | $2.00 | $2.50 | $2.90 | Active · sample |
01Discover search terms02Categorize & approve03Route to matching groups
| Search term | Market | Intent | Destination ad group |
|---|---|---|---|
| how to stop skipping my daily goals | US | Habit Tracking | Habit Tracking Exact |
| keep a streak of drinking water | US | Habit Tracking | Habit Tracking Exact |
| build consistency with exercise | US | Habit Tracking | Habit Tracking Exact |
| organise my morning before work | GB | Routine Planning | Routine Planning Exact |
| weekly schedule for a busy family | GB | Routine Planning | Routine Planning Exact |
| make time for reading every evening | GB | Routine Planning | Routine Planning Exact |
| kurze atempause im alltag | DE | Mindful Habits | Mindful Habits Exact |
| jeden tag dankbarkeit üben | DE | Mindful Habits | Mindful Habits Exact |
Discovery terms enter the Dictionary approval queue. Approved intent and geography determine routing; unsuitable terms can become exact negatives.
CUSTOM PRODUCT PAGE ROUTING
The right intent.
The right first impression.
Connect approved custom product pages to Apple Ads. Review campaign and ad-group matches before creating ads or replacing an existing creative.
- Assign CPPs to your intent labels
- Match campaign and ad-group patterns
- Preview destinations before confirming
orbitBuild habits
that stick.
that stick.
12 day streakOne small step, every day.
Habit Tracking CPPIntent-led creativeThe right page.
The right page.
The right ad groups.
Campaign + ad-group matching
Orbit US · Search resultsHabit Tracking Exact → Habit Tracking CPP
Orbit GB · Search resultsRoutine Planning Exact → Routine Planning CPP
Orbit DE · Search resultsMindful Habits Exact → Mindful Habits CPP
Illustrative routing preview. In kroosr, select an approved CPP, assign an intent, review matched ad groups, and confirm ad creation or replacement.
Paid growth with the rest of the picture.
Use organic ranking rules to reduce cannibalisation. Bring portfolio questions and follow-up work into kroosr Chat.
EARLY-ACCESS PRICING PREVIEW
A simpler way
to plan for growth.
Proposed flat monthly software fees. Choose a starting point for the conversation.
Growth
Put your daily optimization into motion.
$99/ month
Up to $25k monthly Apple Ads spend · 3 apps · 3 seats
Discuss Growth access- Campaign reporting, refresh progress & history
- Bulk bid review & scheduled updates
- AppsFlyer cohort economics
- Max Conversion & search-term routing
- CPP routing & organic pause rules
Scale
Coordinate a growing app portfolio.
$249/ month
Up to $100k monthly Apple Ads spend · 10 apps · 10 seats
Discuss Scale access- Everything in Growth
- More apps, markets, and teammates
- Portfolio coordination & kroosr Chat
- Onboarding for your campaign structure
- Shared workflow and access setup
Enterprise
Built for agencies and ambitious portfolios.
Let’s talk
Unlimited monthly Apple Ads spend · Agency plan
Contact us- Everything in Scale
- Client portfolio and team requirements
- App and seat limits agreed with your team
- Onboarding around your agency workflow
Pricing proposal · USD · Monthly billing proposed. Final pricing, included usage, and availability are confirmed before subscription. Apple media spend and applicable taxes are additional.
More than $100k in monthly spend, or managing apps for clients?Contact us about Enterprise
Available todayPlanned integrations: 
A FEW USEFUL ANSWERS
Before your
next growth chapter.
Can I apply bids in bulk or schedule updates?
Yes. Review selected keyword recommendations, preserve manual overrides, and apply supported changes in bulk. You can configure recurring refresh and update schedules. Overview pushes remain separate from the keyword bids sent to Apple Ads.
How does Max Conversion work with keyword discovery?
Create, update, or reuse Maximize Conversions discovery campaigns by geography, review target CPAs, and collect search terms. Terms enter the Dictionary approval queue; approved terms can route by intent and geography into matching keyword workflows. Rejected terms can be added as exact negatives.
What can I do with custom product pages?
Choose an approved App Store Connect CPP, assign an intent, and use campaign and ad-group patterns to preview destinations. Confirm the creation of Apple Ads ads in matching groups, with a replacement review when an active ad already exists.
Which attribution integrations are available?
AppsFlyer cohort data is supported today. Adjust, Branch, and Singular are planned integrations. Cohort coverage and sample thresholds determine when value-per-user economics or configured fallbacks are used.
Are these prices final?
These are proposed early-access monthly plans in USD. Pricing, included usage, and availability will be confirmed before you subscribe. Apple media spend and applicable taxes are additional. Plan buttons request a discussion; they do not start a subscription or take payment.
Are the charts actual customer results?
No. Orbit is a fictional app and every metric, chart, campaign, cohort, and status on this page is illustrative. The demo is isolated from customer workspaces and does not read live campaign data or send changes to Apple Ads.
YOUR NEXT ACQUISITION WORKSPACE